Taylor Swift Eras Tour merchandise: how do prices compare in the UK to Europe? (2024)

Taylor Swift is in the UK. The Cruel Summer singer is set to embark on a 19-date jaunt cross the British Isles, taking her Eras Tour from Scotland to England, Wales and Ireland in two stints that will end with five sellout nights at Wembley. She gets the show on the road on Friday with the first of three shows at Murrayfield stadium in Edinburgh.

Parking for Taylor Swift shows in Edinburgh

Over 200,000 fans expected to attend the Scottish shows and fans have been reminded by the city council that there will be no public parking at Murrayfield stadium itself on the days of the concerts. Parking slots will be available at the Royal Highland Centre, which has space for 15,000 vehicles. Each slot will cost £15 and must be bought in advance via scottishrugby.org. Bear in mind that Murrayfield is a cashless stadium - as are many of the venues on the UK leg of the Era Tour.

Anfield awaits Taylor Swift

After her first experience of Scotland, Taylor will fly down to Liverpool with three shows lined up at Anfield. Liverpool Football Club have issued an update for all Swifties who purchased their tickets directly through the club rather than Ticketmaster. Concert goers will receive their tickets seven days before the concert (ie. from Thursday 6 June). All tickets are digital and will need to be downloaded to the wallet on your mobile phone using the Google Pay or Apple Wallet icons.

Liverpool will be converted into Taylor Town for the singer’s visit with a wide variety of pre and post-gig events and activities lined up for the more than 150,000 Swifties who will descend on the city next week. Programmed events include: exhibitions, hands-on workshops and seminars at various locations including the Liverpool One and Metquarter shopping complexes and the Albert Dock. Fans who are visiting the city for the first time can head to the Liverpool Loves Taylor information stand at Lime Street Station which will be open from 9 a.m. to 6 p.m. between 13-15 June.

Taylor will then head south to Wales for one date at Cardiff’s Principality Stadium on 18 June, then to the capital for the first three of eight shows at Wembley.

The Eras Tour is the highest grossing tour of all time, becoming the first to surpass $1 billion dollars in revenue last year and is poised to set new merchandising records too. Taylor is projected to rake in another $500 million in merchandise sales alone by the time her round the world jaunt comes to an end in Canada at the start of December.

The merchandising store is one of the first places fans stop off at. Swifties want a memento of the day and can buy a range of clothing and other items such as the official concert poster or vinyl records (35 euros). There is also the VIP Merchandising Pack which comprises: 4 posters, 1 eco bag, 1 badge, a sticker, a set of postcards in a personalized box along with a printed concert ticket (other tickets are digital). Yours for 100 euros.

Swift’s 15 shows during her whistlestop tour of the British Isles will bring in an estimated £1 billion to the economy. Taylor will leave the UK on 1 July for dates in Amsterdam, Zurich , Milan, Gelsenkirchen, Hamburg, Munich, Warsaw and Vienna before returning to London for a second run of shows at Wembley on 15, 16, 17, 19 and 20 August.