A Mom's Guide to Target's Circle Week Sale (2024)

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UPDATED:4:10 PM ET — July 9, 2024

You may have saved the date for Amazon Prime Day, but there are plenty ofalternative sales that are worthy of your attention (and hard earned dollars). My personal favorite: Target Circle Week. From now through July 13, you can save up to 50% on hundreds of items: From air fryers to help with meal prep to everyday essentials like diapers and wipes. And, if you’re pregnant, you can also save on big ticket baby items, like car seats and nursery furniture, as well surprisingly cute and comfy maternity clothes.

Just one catch: You have to sign up for a free Target Circle membershipto partake in the sale. But as a mom whose job is to evaluate whether you’re getting a genuinely good deal on parenting and pregnancy products, I can assure you it’s worth the three minutes it’ll take.

Based on my personal and professional know-how, I’ve found you the 13 most worthwhile deals. From a must-have summer maternity dress to the only towels that can dry my daughter after a bath, you can shop my top deal highlights below.

And I’d recommend booking marking this page so you can easily check back throughout the week; If I’ve learned anything from covering sales for the last decade, it’s that there’s always new deals to be had.

A flattering dress to wear during and after pregnancy

A Mom's Guide to Target's Circle Week Sale (1)

30% off

Universal Thread Skater Dress

$25 $17.50See More

Available at Target

There’s no shortage of summer maternity dresses, especially at Target. But if we had to pick one to be your must-have summer maternity dress, it’d be this Universal Thread skater dress ($17.50 $25). Made from a lightweight linen and rayon blend, the A-line dress is roomy without looking like a potato sack. But the best part is because it’s not technically a maternity dress, you can easily wear this dress after baby is born. Trust me: You’ll want some confidence-boosting, loose-fitting clothes to wear postpartum.

Read more about the flattering non-maternity maternity dress.

Maternity staples from a beloved brand

A Mom's Guide to Target's Circle Week Sale (2)

30% off

Isabel Maternity Jumpsuit

$36 $25.20See More

Available at Target

I only bought a few maternity clothes during my pregnancy, but they all came from Isabel Maternity. In addition to offering a ton of variety, Isabel Maternity provides the same stylish, quality items as its parent brand, Ingrid and Isabel, but at a fraction of the cost. Case in point: This stretchy but not loose maternity jumpsuit ($25.20 $36) could cost up to $100 at other retailers. During Target Circle week, you can save 30% on select Isabel Maternity clothes, including shorts, leggings and dresses.

An upgrade on the Target diaper deal

Target is known for its diaper deals, but the Target Circle Week diaper sale is especially good. For the next week you can earn a $30 gift card when you spend at least $100 on diapers and wipes. And I can assure you, that’s not hard to do! This is a great opportunity to build your diaper stockpile while also “earning” a little money to treat yourself. Not all diapers are part of the deal though, just the following:

An award-winning belly oil

A Mom's Guide to Target's Circle Week Sale (4)

20% off

Bio-Oil Skincare Oil

$25 $20See More

Available at Target

Voted Best Belly Oil in the What to Expect Pregnancy-Safe Beauty Awards, Bio-Oil ($20 $25) is loved for its many uses. During pregnancy, it can help reduce stretch marks and hydrate dry skin, a common symptom. After you give birth, it can help reduce the appearance of scars, dark spots and uneven skin tone. Plus, it doesn’t clog pores or stain clothes!

An entire Cat & Jack wardrobe

A Mom's Guide to Target's Circle Week Sale (5)

30% off

Cat & Jack swimsuits and summer clothes

See More

Available at Target

I’m dreading the day when my daughter outgrows Cat & Jack clothes. But since that’s years away, I fully plan on taking advantage of the current Cat & Jack deal: 30% off swimwear, shorts, shirts and dresses. Not only are Cat & Jack clothes adorably stylish (I’ve yet to see an obnoxiously bright color or shimmer of glitter), but they are made of strong fabric that can withstand the roughest play and countless washes. Trust me: Half of my daughter’s wardrobe is Cat & Jack hand-me-downs.

Gentle, baby-safe skincare

A Mom's Guide to Target's Circle Week Sale (6)

20% off

Pipette Baby Shampoo + Wash

$13 $10See More

Available at Target

To keep baby’s skin, well, baby soft, many moms turn to Pipette skincare products. All products, from diaper cream to body wash to sunscreen, use a lightweight, vegan formula so you don’t have to worry about anything harsh touching your baby’s sensitive skin. Additionally, each product contains a different set of soothing ingredients that gently moisturize your baby’s skin. Pipette products aren’t the most affordable, which is why you’ll want to take advantage of the 20% discount being offered during Target Circle Week.

A car seat that lasts for years

A Mom's Guide to Target's Circle Week Sale (7)

30% off

Graco Extend2Fit Convertible Car Seat

$200 $140See More

Available at Target

What to Expect moms love Graco car seats for their ease of installation and use, as well as their dependability. But the Graco Extend2Fit Convertible Car Seat ($140 $200) is a standout model. I tried several convertible car seats before buying one for my daughter, and this checked all the boxes. Its high weight capacity means you can use it for years — and even better, you can keep your child in the rear-facing position until they’re 50 pounds, a significantly higher weight limit than other convertible car seats. At 19 pounds, it’s also on the lighter side for a convertible car seat, so I have no trouble moving it into my mom’s car when needed. If the Graco Extend2Fit isn’t right for you, plenty of other Graco car seats are 30% off during Target Circle Week, including the Graco SlimFit 3-in-1 and the Graco SnugRide 35.

A safe way to make bedtime cozier

A Mom's Guide to Target's Circle Week Sale (8)

20% off

Halo’s Innovative Sleepsack

$30 $24See More

Available at Target

Although most sleepsacks can’t be used until your baby is rolling over, Halo’s Innovative Sleepsack ($24 $30) can be used from day one. This is due to the two Velcro flaps that can pin baby’s arms down to combine the benefits of a swaddle and sleep sack in one. And your baby shows signs of rolling, you can wrap flaps around their stomachs to keep their arms out, further stretching your dollar. The swaddle also has an inverted zipper opening at the bottom, which means you can change diapers at night without having to remove the swaddle entirely.

Our family’s favorite pastime

A Mom's Guide to Target's Circle Week Sale (9)

57% off

4 to Score 4

$170 $73See More

Available at Target

My husband considers himself the Connect 4 King and hopes to hand the crown to our daughter some day. (No, I’m not exaggerating.) So, naturally, he’s already started her training with this giant 4 to Score 4 ($73 $170). Although our 2-year-old is too young to understand the concept just yet, she will happily spend hours putting the rings into the slot. . . and then dumping them all out. It’s also been a great tool for teaching her how to sound. And once she’s asleep my husband and I actually play. It may be marketed as a backyard toy, but you can easily use it in your basem*nt or playroom during the colder months. Trust me: You’ll want to snag this now while it’s over $90 off!

The perfect Magna-Tile dupes

A Mom's Guide to Target's Circle Week Sale (10)

40% off

113-piece Magnetic Tiles Building Blocks Set

$90 $53See More

Available at Target

Parents and children alike are obsessed with Magna-Tiles. These brightly colored magnetic blocks provide hours of independent and creative play for kids of all ages. But they can be expensive and never go on sale. Play22’s magnetic tiles ($53 $90), however, provide the same amount of fun for a fraction of the cost — especially if you buy during Target Circle Week. This particular set comes with 13 alphabet cards, making it a great learning tool.

My meal prep sidekick

A Mom's Guide to Target's Circle Week Sale (11)

$130 off

Cuisinart Air Fryer and Toaster Oven

$230 $100See More

Available at Target

Scientists have yet to build a machine that magically makes all your meals, but Cuisinart’s combo Air Fryer and Toaster Oven ($100 $230) comes pretty close. With an interior measurement of 0.6 cubic feet, the Cuisinart air fryer can hold and cook significantly more food than a compact basket-style fryer. On a Sunday afternoon, I’ll use the Cuisinart air fryer to cook a few waffles, breakfast sausages, chicken and veggies — all at once! While the air fryer does its job, I’ll hard boil eggs, cut up fruit and maybe make some pasta. The whole process, including dividing everything among her food containers and cleaning up, takes about an hour and half. Not too bad, right?

The secret to a clean car

A Mom's Guide to Target's Circle Week Sale (12)

30% off

Shark UltraCyclone Pet Pro+ Cordless Handheld Vacuum

$100 $70See More

Available at Target

My car is currently covered in sand and snack crumbs; i.e. the true sign of summer fun. And even though I have a cordless stick vacuum that can clean up any mess in minutes, it’s not exactly easy to maneuver through my minivan’s interior. This Shark handheld vacuum ($70 $100), on the other hand, is compact enough to get into every crevice but still powerful enough to suck up all the debris. And, as an added bonus, I can use it to clear my couch of the dog hair our four-legged buddy often leaves behind.

An absorbent (and adorable!) towel

A Mom's Guide to Target's Circle Week Sale (13)

30% off

Pillowfort Hooded Towels

$15 $10.50See More

Available at Target

I’m not joking when I say I spent almost an entire year trying to find bath towels for my toddler. Each one I tried was either too thin to keep her warm or too fluffy to actually dry her. But then, on a rare solo outing to Target, I spotted these Pillowfort hooded towels ($10.50 $15) and just knew they were the ones. Available in eight adorable animal prints, the towels are made of a thick, yet soft cotton that can dry off your child in seconds. They are also slightly larger than typical baby towels, so you can wrap them around your child for extra warmth post-bathtime.


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A Mom's Guide to Target's Circle Week Sale (2024)

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